Showing posts with label local. Show all posts
Showing posts with label local. Show all posts

Monday, 30 June 2008

What does BBC Local mean for regional press?

There is already some good debate going on about the BBC's new attempt to widen its local video-based coverage across the UK.

Andrew Grant-Adamson writes:

It is worth going back to the source material and looking at BBC’s proposal. Done properly, the scheme could help make local independent news websites more viable. Most of the local content would be made available for embedding (with BBC branding) in both commercial and not-for-profit sites to supplement their own coverage. The BBC also says it would link to coverage by other local news providers.


Competition isn't all bad, regional press shouldn't necessarily have the monopoly on any location, and the BBC would have to work alongside the local press titles rather than it being a blatant race to the story.

But inevitably there will be duplication of coverage, and I can guess where most people will go first given the choice, because the BBC is, well the BBC. For all its faults - and even recent mistakes - it remains one of the most respected news providers across the world.

As the regional newspaper market struggles in the current economic climate to progress its digital output and improve its web offering, the BBC would remain a well-equipped, well-trained and confident provider of local content, backed up by its enormous raft of related and supporting content.

As Roy Greenslade concludes:
There appears to be no compromise. The BBC feels it is acting logically by fulfilling its public service remit. Regional owners are also acting logically by defending their turf. In truth, both reflect the fact that none of us know what the future holds.

Will the BBC's plan help local papers, as Grant-Adamson suggests? Or will it plunge another dagger into the body of dying newspaper companies? I rather think it will be the latter. But the big question, of course, is whether that is really such a calamitous outcome.


As Greenslade rightly points out, nobody knows how the press, let alone the regional press in particular will survive over the next few years. This potentially adds an additional burden as the economic downturn and advertising slump leave businesses, aka potential advertisers and the public, aka potential newspaper buyers look to spend every penny wisely.

There are pros and cons to the BBC's plans, but if they do get the go-ahead, there should be some constructive positive discussion with the regional press titles in order to make best use of the Beeb's content and strong link-backs to existing local press's online coverage.

Thursday, 14 February 2008

Local newspapers, local information

Howard Owens article on a local paper in the Us being overshadowed by a small news aggregating, information resource shows the difficult situation local newspapers are in.

Howards' piece focuses on the Watertown Daily Times' dropping their pay wall which acted as a big barrier to competing with the local newzjunky.com site that offers linked news and a local information resource.

There's only a real case for paid content in financial and niche interest content, as is shown by the current number of successful pay walls still standing.

My point would be that having a strong, up-to-date and relevant community database is vital to all local newspapers. most of the information should be kicking around the newsroom in some form.

Putting it together in an easy to navigate format for users will not only gain page impressions and increased audience, but enhance trust and relevance in the multi-platform publisher alongside their news output.

Wednesday, 25 January 2006

Building an online local newspaper in 2006

In a word, diversify. Online newspapers need to push on with their unique selling points; namely, local knowledge and a trusted brand bringing loyalty within the a local marketplace. These need to be visible online whilst providing a more user-driven site, accessible to all on any platform.

Aims & objectives


Encouraging interactivity and providing high standards of usability for users; using web standards and offering flexibility for the web producers.

Design & construction



  • Usable and accessible to all potential users in any browser, on any platform (mobile, PDAs, etc).

  • Clean design and layout, with clear branding links with any print editions.

  • Consistent branding and navigation.

  • Produced in semantic, web standard code (XHTML and CSS) to improve control of layout.

  • Makes temporary changes within layout templates more flexible, make content viewable on any platform with minimum of extra development work and make future developments easier.



Content & features


The digital age is well and truly upon us, modern news providers are multimedia outlets where news is transmitted and received in new formats by ever hungry users devouring news and information as quickly as it is produced. As Media Guardian puts it: "With news websites starting to fill up with audio and video clips, we are seeing just the beginning of "convergence"."

  • Regularly updated content, i.e. up to the minute news from the local news team.

  • Follow-ups and updates of news from print edition. Established print working patterns would need to be augmented by an understanding of the web audience and skills in writing for the web.

  • The written content would be more geared towards a web audience. Shorter sentences/paragraphs and use of bullet lists.

  • Flexibility to change homepage features regularly with eye-catching content whilst keeping basic structure and layout.

  • Use of audio and visual content to augment written articles (but not just for the sake of doing it).

  • Alternative distribution methods: Email newsletters, RSS feeds, blogs, email alerts.

  • Awareness of online news aggregators: Google News, Newsvine - "..to build a perfectly different, perfectly efficient way to read, write, and interact with the news." Read an analysis of Newsvine.

  • Text containing terms related to article keywords more helpful for search engine ranking. Google's advice for your website: Content.



Relationship with the audience



  • Giving them the content that they want, in the format they want it: RSS feeds, email updates for specific sections.

  • Offer blogs, user feedback/input, blog comments.

  • Still pushing commercial options.



Marketing & promotion



  • Clear consistent branding across all off and online editions.

  • Cross promotion of features and offers.

  • Print edition pushing online only content and vice versa.



Revenue/Return on investment



  • Targeted advertising within sections.

  • Sponsorship of features/sections – cross-branded between off/online editions.

  • Interactive competitions – use of SMS.

  • Not overwhelming the homepage with advertising, but specific content can carry relevant advertising options.