Saturday, 17 July 2004

All companies with an online presence take note "...but most Web applications continue to be developed by engineers with little to no actual experience in user experience methodology, information design, brand application or usability. This is not just a trend?it is an oversight by many companies not willing to invest in improving the user experience." This article is American based, but still has relevance to the UK market. Digital Web Magazine - Brand Value and the User Experience

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