Sunday, 12 April 2009

Google and newspapers: a how to

Google links to everything, including news stories on newspaper websites, everybody benefits.

Yes it makes a few pence each time newspaper stories are shown in Google News search results, but then a user will most like click through to read the full story - that they might not necessarily have otherwise found - on a newspaper site. That's when the party starts:

Tell them where they are: clearly brand site, location of newspaper, any clear aims and objectives of website.

Showcase your site alongside all articles: content related to the article; the best/highlighted articles/content/relevant advertising features/commercial partners.

Give clear opportunity to comment/engage/interact and feedback directly to the journalist/editor.

If a newspaper does all this, they need not complain about Google News' use of their headlines, but start increasing traffic and revenue potential...

Saturday, 4 April 2009

BBC News Radar - a river of news

I like the 'river of news' idea of the News Radar (see current beta version), where news junkies can get their fix in real-time of the latest news. check boxes to select certain areas to follow might be a good idea, but then if you want a specific subject, you would go to that section anyway.

The original publication time and last update time are good features - this information should appear in this way on the actual story page itself.

On the design/layout: page width is far too wide (which I assume would have a sidebar in a finished release) which is partly why the feint grey section text appears visually adrift of the headline/abstract.