Google and newspapers: a how to

Google links to everything, including news stories on newspaper websites, everybody benefits.

Yes it makes a few pence each time newspaper stories are shown in Google News search results, but then a user will most like click through to read the full story - that they might not necessarily have otherwise found - on a newspaper site. That's when the party starts:

Tell them where they are: clearly brand site, location of newspaper, any clear aims and objectives of website.

Showcase your site alongside all articles: content related to the article; the best/highlighted articles/content/relevant advertising features/commercial partners.

Give clear opportunity to comment/engage/interact and feedback directly to the journalist/editor.

If a newspaper does all this, they need not complain about Google News' use of their headlines, but start increasing traffic and revenue potential...