Saturday, 5 March 2005

ADVERTISING: Adverts are here to stay across media outlets, but their methods and dominance is ever-changing. Read: Boxes and Arrows: What I Learned From Television: "Today, a typical hour-long program that in the 1960s had 51 minutes of programming is down to 43 minutes. On average now, a “half-hour” program, is actually just 23 minutes of content."

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