Tuesday, 20 September 2005

Effective writing for page titles

Page titles should be such a simple aspect of Web page production. Yet a bit of thought, and broad understanding of a potential audience will go a long way to getting content more widely read.

Short, clean, meaningful and relevant. A title of the actual page your are on is what your are striving for. Not the name of the site, that can come afterwards, but when people are reading links, RSS feeds, and search engine results, the first half dozen words need to convey the purpose and benefits of the user visiting a page.

Don't try to be too clever, cryptic or pretend the content is something better than it actually is (visitors might be enticed once, but probably never again, and they might tell their friends, or the Web community!)

Nothing too long, but a brief and succint description of what the page is about. This may seem like more hard work than at first sight, but it will benefit the sites popularity among users and search engines alike.

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