Tuesday, 17 April 2007

Web audience measurement

From: Measuring "engagement" online at Guardian: Organ Grinder:

Nielsen points out that publishers are having to look at different ways of assessing visitor numbers and usage, mostly because new technologies such as Ajax refresh page content without actually refreshing the whole page. That means the data would show a user had only viewed one page, but actually the content would have changed many times. Ah, the delights of web statistics...

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