Monday, 14 July 2008

Newspaper industry @ July 2008

Financially times were hard for newspapers even before the economy began to fall over, but Mark Potts' has some wise words for newspapers to remember:

"The printed paper should be a snapshot of what's online [at print time.]"
"Local news is the last unique franchise that newspapers own."
"Let the readers get involved at every opportunity."
"Aggressively offer contextual advertising.”

adds on the subject of hyper-local, e-hub style community sites:
there's a huge opportunity for newspapers to harness and distribute more news than ever before. Community newspapers could potentially become the source for everything local, and perhaps beyond.

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