Saturday, 21 November 2009

Print and online newspaper advertising

One problem with the benefits of metrics and statistics on the Internet is that advertisers can now see in stark detail how successful their ads and campaigns have been.

Yet the numbers are frequently low, thus bringing an impression of wasted money, little return on investment.

Yet how successful are print ads, all you know is how many people bought a paper, unless you have a specific offer tied into the ad, there is little way of getting any specfic stats.

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